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Refuse

The word can be used in diferents aspects and meanings. In a context refuse means to decline or to reject something, to be unwilling to accept, consider, or receive someone or something, in other context it can be used as meaning of items or materials discarded or rejected as useless or worthless; trash or rubbish.

This is the picture of a student who tries to stop the tanks in Tiananmen Square standing in front of them. He is refusing the regimen.

Identity

What we call identity is a collective aspect of the set of characteristics or personality, tangible and intangible, by which a thing or a individual is recognizable or known. The identity can be watched and used on every field of science, is a word that proclaims the main and unique characteristics of an object or element.

On the advertising or publicity, the brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors.

The term of digital identity is usually taken to mean the online equivalent of an individual human being or in some cases organization, companies and even individual electronic devices.

In the genetics field, the genetic identity it's the characterization of an individual's genome (The entire collection of genetic information) by developing a unique DNA band (allele) pattern.

Bionic
(“Nature did it first and did it better")
is the application of methods and systems found in nature to the study and design of engineering systems and modern technology. The origin of the word 'bionic' is a matter of dispute. Some dictionaries, however, explain the word as being formed from "biology" + "electronics"
The transfer of technology between life forms and synthetic constructs is desirable because evolutionary pressure typically forces natural systems to become highly optimized and efficient. A classical example is the development of dirt- and water-repellent paint (coating) from the observation that the surface of the lotus flower plant is practically unsticky for anything (the lotus effect). Examples of bionics in engineering include the hulls of boats imitating the thick skin of dolphins; sonar, radar, and medical ultrasound imaging imitating the echolocation of bats.

PROPAGANDA

To understand the idea of independent thinking (sans influence) is just as difficult as to recognize propaganda. Where the first has deteriorated from being self developed ideology to fashion fad, propaganda has transformed from being a crude dictatorial device to strategic and smooth operation (with wide spread applications). From being ‘manipulated truth’ to ‘partial truth’ to ‘plain information’, propaganda, with diverse intensities of meaning across borders, has managed to become a subtle impression as opposed to an imposed war weapon. Probably funny, but with the end of the world war(s), propaganda has determined new ways of winning in its own developed battlefields. Simply put, the word means – planned strategy to influence opinions on a large scale. Today its idea is crucial in media, journalism, politics and capitalism.
http://www.propagandacritic.com/

PUBLICITE'-PUBLICTY-PUBLIC(c)ITY

Literally translated in some languages as advertisement or advertising, publicite has grown beyond its first meaning along with the industry which supports it intensely. ‘The art of selling’ is one of the more decent and direct phrase which elaborates on the word publicite. And (hence) also marks the rise of capitalism over other forms of governing and social systems. Publicity is the means to popularity and becomes important as an active agent in the discussion of popular culture vs elite culture as well as the notion of culture itself. The birth of such a phenomenon also indicates the dilution of monarchy or absolute authority as opposed to the rise of freedom to choose (elect) and hence making it a priority to win the crowd.

DIASPORA

Although used to signify the years old movement of Jews from Judea forced upon them by Babylonians, the word is also used for similar dispersion of the community out of Palestine. More appropriately it can be used for the scattering of people away from their original homeland. Such a movement forms an important part of the triad – movement of capital, movement of data (information) and the movement of people. Diaspora as a ‘word’ has added information relating to the woes of the population (which is beyond representation of their movement pattern) across the globe. This cross cultural hybrid and religious mix which characterise our ‘disporic’ situation can be an interesting map of exchange and tension.
http://www.thehindujobs.com/thehindu/mag/2003/04/13/stories/2003041300300500.htm